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Dr. Choi launched “Goodway” in 1995. “Goodway” was awarded “Hong Kong Top Brand” in 2000 with a superior brand reputation in pursuit of product safety and quality. Goodway has exhibited continuously superior performance and was conferred “Hong Kong Premier Brand” in 2014. Its persistent commitment to outstanding quality, service and innovative ideas were recognized and awarded “Hong Kong Distinguished Enterprise Pilgrimage 2006”, “Excellent Front Line Employees 2006”, “Prime Awards for Corporate Social Responsibility 2006”, “Greater China Super Brands Award 2010” as well as “Hong Kong Top Ten SME Excellence Award 2013”.

Goodway always strives to provide innovative and diversified products for customers. To continue its success as a soybean milk maker, Goodway introduced to the market a series of well-received induction cookers in 2006, and the new series launched in 2013 featuring an innovative rotary design to enable a higher level of convenience and efficiency. Goodway was proud to launch “The Red Steam Brush”, the latest model of a steam brush series at the 49th Hong Kong Brands & Products Expo. The new introduction of a continuous steam output feature and anodized aluminum plate brings a better ironing experience to users. Goodway endeavors to persevere in the design and manufacture of ranges of diverse products with an excellent appearance, as well as practical function to attract a new generation who pursue a high quality of life.